Senior Data Scientist

Salesforce is hiring a Senior Data Scientist in India - Hyderabad.

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Data Job Details

Responsibilities

Experimentation Leadership: Web Experimentation Ownership: Design and execute a world-class experimentation roadmap, utilizing advanced statistical techniques (e.g., CUPED, Sequential Testing) to measure the true incremental lift of marketing web initiatives. Statistical Rigor: Establish standards for experimental design, hypothesis testing, and power analysis to ensure data-driven decisions are statistically sound.

Web Analytics & Digital Strategy: Platform Oversight: Act as the primary architect for the web analytics stack (e.g., Adobe Analytics, GA4), ensuring data integrity across all digital properties. Tracking & Privacy: Lead the strategy for tag management (GTM/GA4) and server-side tracking to maintain data quality in a privacy-first environment. CRO Partnership: Partner with Product and Growth Engineering to align web analytics with the product roadmap and Conversion Rate Optimization (CRO) goals. Behavioral Segmentation: Use clustering (e.g., K-Means) to identify high-value user personas based on site behavior rather than just demographics.

Executive Communication & Stakeholder Management Leadership Storytelling: Own the narrative and present key performance indicators (KPIs), campaign results, and strategic recommendations to Senior Leadership (VPs, SVPs) in a clear, concise, and persuasive manner, emphasizing global impact.

Candidate Requirements and Competencies:

Experience & Technical Skills: 5+ years of experience in Marketing Analytics, Business Intelligence, or a highly quantitative field. Proven track record of moving beyond correlation to establish causality in complex, multi-variable digital environments. Deep expertise in SQL and Python/R, with a specific focus on session-stitching, path analysis, and building propensity models to identify high-value web behaviors. Experience navigating the 'Privacy-First' web landscape, including working with first-party data and server-side tracking to maintain measurement integrity.

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in t